Alhelì is a spanish term to define spontaneous flowers growing in wall cracks and all narrow and hard places.

The project, a collaboration between Ecuasol foundation and Boumaka, friends from Turin, consists of 7 italian designers bringing to a visual life seven tales written by groups of children living in Quito’s outskirts (Ecuador).

They attended a writing lab, a social project where these tales were born.

The book that came out of this collaboration is an explosion of colors and fantasy, 

whose proceeds will help those same young writers.

The tale we depicted, Verdi di Invidia (Green With Envy), tells about people living in a village where houses are made with cookies, pancakes and chocolate. Due to a earthquake, houses collapse and green zombies living nearby come to eat all the debris. Frightened people of the village call a superhero to help them, a flying dog, that drives the zombies away. All but one. 

A little scared zombie, unhappy to live far away from that nice village full of sweets. That’s why its skin is green with envy. 

The wise queen of the village decided to give zombies a second chance, inviting them back at the village where they helped rebuilding the village with the help of fairies, and had a party all together in the end.

Time after time, green color disappeared from zombies and they all lived happily together in peace.

We’ve been immediately fascinated by the magic village of sweets, and designed our ideal wonder village.

Those small characters, houses and props, after being photographed, we sent them to our young friends in Ecuador, to let them play with something that originally had come out of their magic imagination.